With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. The two-year-old-app is simple: it allows users to make short, looping videos with musical overlays and special effects – and it’s booming. With over 500 million MAU (monthly active users), TikTok has a highly engaged user-base.
But is the app really built for brands?
TikTok has recently launched an advertising process and hyperlinking text feature for businesses, although influencers and brand mentions in the form of ‘challenges’ have been prevalent on the platform since it’s formation. Currently, brands are unknowingly on TikTok (in the form of existing user-generated content) and use organically drive brand awareness. Others are more intentional with their presence on TikTok with ads that are oriented around generating website traffic.
The bottom line: savvy brands are starting to use it to reach younger audiences and show a different side of themselves through funny videos, challenges, games and other strategies that are specific to the platform. At the core, brands on TikTok need to be authentic, approachable, and willing to test boundaries to gain the respect of this new audience.
The Basics of Getting the Best ROI on TikTok
There are currently three options for brands interested in using
TikTok for marketing:
1. Creating your
channel and uploading videos relevant to your business.
2. Taking help from influencers and
passionate customers to introduce your content to a much broader audience.
3. Running paid
ad campaigns on TikTok.
Even though the channel is relatively new, some brands are already making waves on TikTok. Here are some campaign ideas inspired by the most successful brands on TikTok.
Reusing content from other channels can work, especially once you understand how TikTok works. Some brands are thriving by using the unedited version of customer-videos. You can use short videos of your existing customers using your products/services to show your brand in their everyday lives.
PAYMENT METHODS
