How to Cross-promote TikTok Content
Once your TikTok video is out in the wild, it’s a good idea to cross-promote it on your other social channels, like Instagram.
Not only is this great for driving awareness of your TikTok account, growing your TikTok following, and helping to boost your video performance, but it can also be a great content opportunity. Plus, it’s seriously easy to save a TikTok video straight to your camera roll, so you can share it almost anywhere.
To save your TikTok video to your camera roll, just open a published video and tap Share. Next, click Save to Album.
TikTok videos are 15 seconds long by default, which makes them a great fit for sharing on Instagram Stories. Just remember to pair them with a clear call-to-action, like “Swipe up to follow us on TikTok.”
TikTok videos can also work well as Instagram feed posts, but keep in mind that Instagram’s feed post dimensions are 4:5, rather than 16:9 like TikTok.