How Do I Promote My SoundCloud?

Simply relying on SoundCloud alone won’t get you too far. Each social network is a powerful free SoundCloud promotion tool and you need more than one to build a solid following.

When developing your SoundCloud marketing strategy, you should know how to promote music on SoundCloud and through social media. The best SoundCloud promotional strategies on social media begin with finding out which social media channels cater best to your audience. Knowing who your fan personas are will help you build your brand, tell your story, and choose the right platforms.


Figure Out Your Target Audience for SoundCloud Promotion

Which type of people will identify with your brand and music? You should know who your fans are before you start to implement your SoundCloud promotion and social media strategy. Try giving your fans a persona.

Fan persona example:
Name: Hanna
Age: 30
Location: Brooklyn, NY
Job: Business Manager, earns around 65k a year
Hobbies: Enjoys traveling, nights out with friends, wine and good food, shopping, has a boyfriend, DIY projects
Social accounts: Instagram, Pinterest, Facebook
How do they find music: Spotify, social media, goes to see live bands around the city with her friends.

Creating a detailed fan persona will get you into the mindset of your fans and help you build your brand and a legit SoundCloud promotion strategy in order to reach them.